Eversheds Sutherland Sweden has advised the owners of VästerbottensSåpa, a fast-growing, premium, aesthetic, authentic and sustainable cleaning detergent brand for outdoor, home and laundry care, in connection with Vendis’, a European consumer specialist private equity fund, investment in the company.
The investment represents the first investment from the new Vendis Transition fund which already secured € 100m in commitments.
VästerbottensSåpa is a manufacturing e-commerce company specializing in cleaning and chemical technology, based in Vilhelmina, where it develops and manufactures high-performance natural cleaning products made from soap — a sustainable and circular alternative to traditional chemical-based cleaning products, with a clear focus on reuse.
Founded in 2009, Vendis is an independent private equity firm specializing in the consumer sector in Europe. In partnership with experienced entrepreneurs and managers, Vendis aims to invest in consumer companies to help them realise their potential for growth and value creation. Vendis invests in the Netherlands, Belgium, Germany, France and in the Nordic countries.
Eversheds Sutherland’s team consisted of Jens André, Victor Frejdig, Nora Knahpe and Anna Thoms.
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