College sports in the NIL era: what has transpired and what is to come

College sports in the NIL era: what has transpired and what is to come

July 14, 2022

United States
United States
United States

In this article published by Thomson Reuters Westlaw, Eversheds Sutherland attorneys Ann Fort and Lindsay Kriz explain how the National Collegiate Athletic Association's assent to name, image and likeness sponsorships for student-athletes is turning college sports into a different ballgame.

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Services

Key contacts

annfort@eversheds-sutherland.com

Ann G. Fort

Partner

Atlanta, United States

lindsaykriz@eversheds-sutherland.com

Lindsay M. Kriz

Associate

Atlanta, United States

Latest Insights

  • legal updates
  • legal updates
  • legal updates
  • legal updates

Latest News

  • firm news
  • firm news
  • media mentions
  • client news

Latest Events

  • virtual | September 10, 2026
  • in-person | September 10, 2026
  • in-person | September 17, 2026
  • in-person | September 23, 2026
Empty conference room with a city skyline view

legal updates

September 03, 2026

columns-usa-us-election-court

legal updates

September 03, 2026

california flag with palm tree behind

legal updates

September 03, 2026

abstract image of reflection on a wall

legal updates

September 02, 2026

© 2026 Eversheds Sutherland (US) LLP

Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed or affiliated firms and the members of Eversheds Sutherland (Europe) Limited and Eversheds Sutherland (Africa) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the member firms or their controlled, managed or affiliated entities are in a partnership or are part of a global entity. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client. For information on Konexo please also see the Legal Notices page of this website
ATTORNEY ADVERTISING - Prior results do not guarantee a similar outcome.
Unless otherwise indicated, attorneys at Eversheds Sutherland (US) LLP are not certified by the Texas Board of Legal Specialization.